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Eluxe Awards 2017 - Best Lingerie Brand Winner

We are delighted to announce that we have been named Best Lingerie Label in the first ever Eluxe Awards. The accolade, which has been organised in conjunction with this year’s Green Fashion Week, honours excellence in the sustainable luxury market .   Eluxe is the leading publication celebrating ethical luxury and honour brands they believe run their businesses in a responsible manner while still retaining a stylish edge. Eluxe said that we “exemplified local manufacture and lowered carbon footprint, as well as supporting the local community and industry”. We are very proud to receive this prestigious award and aim to continue to create all our pieces in an ethical and sustainable way. Other winners include Pat Guzik and Zuii Organic,...

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The Lingerie Lovebomb 2017 Has Arrived!

We are so excited that Lovebomb has come around again. For those of you who may not know about this great event, we are very proud to once again join forces with some like minded independent lingerie designers and brands to showcase the amazing talent there is in our industry. Each day we will be highlighting a brand that we love, to show you what exquisite pieces they have. And to make it even better, some of the brands will have special exclusive discount offers running during the Lovebomb event. You lucky people!   Fille wears Ayten Gasson teddy with Playful Promises mini-mo You’ll be able to see the great set of Lovebomb images from photographer Paul Winkler throughout the...

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Men’s Guide to Lingerie (Valentine’s Day edition)

As February 14th looms ever closer there will be many men dreading the day as one that shows them up to be the thoughtless, unromantic oafs that they truly are. Whether this is true for you or not we at Ayten Gasson would rather everyone was happy this Valentine’s Day so we have put together another guide to gift buying with this most special of days in mind. We’ve separated our gift ideas into groups according to budget but the most important thing is NOT TO FORGET ABOUT VALENTINE’S DAY!! With that in mind, we present our guide to gifts for the hopelessly in love… Under £25 Nina Eyemask (£22). Trimmed with English Leavers Lace, this luxurious silk eyemask is...

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A Mindful Moment Event Featuring Ayten Gasson

We are constantly striving to produce our pieces as ethically as possible and try to support other businesses that follow a similar ethos as much as we can. We are therefore very proud to announce that we are contributing to A Mindful Moment, an event organised by Khoollect, taking place on Thursday 2nd February. With all the uncertainty in the world at the moment it seems a perfect time to take stock of what is important and that is exactly what this event is hoping to promote. Centred on an idea of mindful practices, sustainability, minimalism and happiness, Khoollect are presenting four experts to speak at Habitat’s King’s Road Platform space. We were asked by Maria Stone - founder and...

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Our Luxury Christmas Gift Guide 2016

It's sometimes tough thinking what to get your family, friends and partners for Christmas so we thought we would give you a helping hand... For Him We don’t just stock elegant lingerie; we also cater for the men in your lives. Here are a few ideas to put a smile on their faces… The Gentlemen’s Guide to Cocktails. Has your other half ever wished they were more suave and sophisticated? Now they can learn all the tricks of the trade from the experts and know their margaritas from their mojitos. With over 150 cocktail recipes you’ll be hosting the best party this New Year. Socks? Bit of a cliché isn’t it? But when the socks in question are made by...

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