Ethical production has always been central to Ayten Gasson, and we are committed to running our business as sustainably as possible. We believe that responsible design should never come at the expense of style, and that sustainability and luxury can exist in harmony. As a brand, we continually seek thoughtful ways to reduce our impact while maintaining the craftsmanship, quality, and elegance that define Ayten Gasson.
MATERIALS
We proudly use English lace from one of the last remaining lace manufacturers in the UK, The Cluny Lace Company, who have been crafting lace in its factory since 1845. Wherever possible, we incorporate vintage English lace into our pieces, celebrating the exceptional production techniques for which the Nottingham lace mills were once renowned. These intricate laces complement our silks beautifully while allowing us to reclaim and reuse materials that might otherwise be considered waste by larger companies.
More recently, we have begun working with a lace supplier that places sustainability at the heart of their production. All of their laces are certified to Oeko-Tex® Standard 100, undergo a hazard-free dyeing process, and are manufactured in GRS-certified facilities in Germany.
Alongside our lace collections, we also offer pieces in Organic Bamboo Silk, Organic Bamboo Jersey, and Silk Satin. We remain committed to sourcing responsible, sustainable fabrics and will continue to prioritise thoughtful material choices in every design.
PRODUCTION
Sustainability is not only considered when sourcing our materials, but is central to how we construct each garment. From carefully planning pattern layouts to maximise fabric usage, to transforming offcuts into eye masks and lavender bags, we are continually working to minimise waste at every stage of production.
We are deeply committed to using every last piece of fabric. Smaller offcuts are carefully collected and donated to local schools, where they are given a new lease of life through children’s art projects.
Our collections are produced in small runs, with some pieces cut and made to order, allowing us to avoid excess production and eliminate dead stock.
We also incorporate traditional sewing techniques often lost to fast fashion, such as French seams and rolled hems. These considered details enhance durability and ensure each piece is designed to be worn and loved for years to come.
PACKAGING
As a luxury brand, we have always felt it best to include a free gift wrapping service as standard for all of our non-sale orders.
However, we understand that not every customer may need their orders gift wrapped, and we are also aware that this service may create excess waste, which can be avoided.
We have now introduced ‘Gift Options’ to our website, which can be selected when viewing your cart. Within this feature, you can now choose to opt-out of our gift wrapping service.
Instead, your order will be wrapped in tissue paper and either packaged in a biodegradable postage bag or a cardboard box, depending on the size of your order.
MANUFACTURING
We make all our pieces in our Brighton studio, meaning we can minimise our carbon footprint. Our studio is on the second floor of a beautiful Victorian building, which is close to the sea and receives plenty of natural light from large bay windows. The safety of our employees is really important to us, so we are pleased to have secured such a lovely space for our studio environment.
We are also proud to say that we are a living wage employer, so all of our employees are paid above the recommended living wage and are able to work in a safe environment. Our employees are also entitled to a pension, holiday pay, and sick pay.
We are continuously researching new ways in which we can make the brand as sustainable as possible, but we are aware that this will be a constant learning curve. Please get in touch if you have any suggestions, requests or advice on how we can continue to produce our lingerie ethically.
