Ethical production has always been extremely important to us at Ayten Gasson and we aim to be as sustainable as possible in the way we run our business. As a brand, we believe that producing designs responsibly doesn't mean we have to compromise on style. We are always considering new ways to make the brand as sustainable as possible, whilst still delivering the luxury standard associated with our brand.
We always strive to use vintage English lace in our pieces as it highlights the wonderful production techniques that the Nottingham lace mills were famous for and compliments our silks beautifully. We are also able to reclaim and reuse laces which would be seen as wastage to larger companies, as well as vintage laces.
Recently, we have begun working with a lace supplier who really consider sustainability when producing their laces. As well as all laces holding the Oeko-Tex Standard 100 certification, they go through a hazard-free dyeing process and are manufactured within GRS certified locations in Germany.
We are also currently researching more sustainable suppliers for our branding and packaging, as well as plant-based silk alternatives for our vegan customers!
As well as considering sustainability when sourcing our materials, we make sure it is at the forefront of our minds when constructing our garments. From making the most of the fabric when cutting out pattern pieces, to creating eye masks and lavender bags with our scrap fabrics, we are always trying to minimise waste.
We really hate throwing any fabric away, so we collect our smaller scrap pieces to donate to local schools, where they are given a new lease of life in children's art projects!
We also produce our collections in small runs, even cutting and making some pieces to order, so that we don't hold any dead stock.
We make all our pieces in our Brighton studio, meaning we can minimise our carbon footprint. Our studio is on the top floor of a beautiful Victorian building, which is close the sea and receives plenty of natural light from large bay windows. The safety of our employees is really important to us, so we are so pleased to have secured such a lovely space for our studio environment.
We are also proud to say that we are a living wage employer, so all of our employees are paid fair, living wages and are able to work in a safe environment.
We are continuously researching new ways in which we can make the brand as sustainable as possible, but we are aware that this will be a constant learning curve. Please get in touch if you have any suggestions, requests or advice on how we can continue to produce our lingerie ethically.