About Us

Launched in the summer of 2005, Ayten Gasson has become a recognised name in the UK for luxury lingerie, known for its beautiful collections and strong commitment to ethical manufacturing, sustainable fabrics, and the preservation of traditional sewing skills.

Our collections are handcrafted with care in Brighton, reflecting a dedication to quality, craftsmanship, and thoughtful design. We source fabrics, trims, and lace responsibly, often supporting UK-based manufacturers such as The Cluny Lace Company, established in 1845 and famed for creating the lace used in Kate Middleton’s wedding dress in 2011. Ethical fabrics like organic bamboo and organic cotton are also frequently used in our designs.

Since our early days, Ayten Gasson has focused on keeping every link in the production chain meaningful, from the factories we work with to the boutiques and customers who enjoy our pieces. By 2010, our collections were stocked in independent boutiques around the world, as well as in Fenwick’s of Bond Street, Paris’ Le Bon Marché, and Topshop’s Oxford Street flagship.

In May 2016, we opened our first Brighton boutique in Seven Dials, bringing production in-house. The studio was integrated with the shop floor so customers could see pieces being made, creating a unique, interactive shopping experience.

In 2020, Ayten proudly opened her new and larger boutique in Brighton's Hanningtons Lane, where all items were still made in the studio located on the shop floor. The boutique closed in 2022 and moved online.

Today, all Ayten Gasson lingerie is developed and hand-crafted in our exclusive Brighton studio. We continue to celebrate the skill and history of British manufacturing, sourcing lace trims from historic mills in Nottingham and supporting ethical companies producing high-quality, sustainable fabrics.