Blog

We know that Black Friday is a big thing and that many of you would expect us to offer some of our luxury lingerie pieces at promotional prices. We are only too happy to oblige - but we would also hope that our customers remain discerning. There may well be some ‘too good to be true’ deals to be found on the high street but for real quality you should still try to shop the way you always do. Search for handmade quality, ethically sourced and crafted with care. We regularly create bespoke pieces for our customers and this does...

We are so proud to be teaming up with Ovarian Cancer Action to launch an exclusive new set available online and in our Brighton based boutique. The aim is to spread awareness of the disease and help fight against ovarian cancer. We will be donating 20% of each sale of the set directly to Ovarian Cancer Action – a charity dedicated to beating the UK’s most deadly gynaecological disease. The charity’s mission is to fund research and save lives from a disease that claims the life of a woman every two hours. The luxurious Alice set is comprised of a handmade underwire bra...

Our limited edition SALE knickers are back and you can enjoy an extra 20% off this Bank Holiday Weekend! Just enter the code LONGWEEKEND at the checkout to receive the discount off your entire order. Valid until midnight on Tuesday 29th August. Our Brighton boutique will be closed from Sunday 27th and will reopen on Wednesday 30th August, so please allow an extra couple of days for your order to get to you. We will still be answering emails so feel free to get in touch if you have any questions. These limited edition knickers are made using off cuts...

We fully support the Fashion Revolution and share their belief in raising awareness of the true cost of fashion, while celebrating those involved in creating a more sustainable future. To coincide with the fourth anniversary of the Rana Plaza disaster in Bangladesh where 1,138 people were killed when a factory collapsed, Fashion Revolution Week are running a #whomademyclothes campaign from 24th-30th April. Finding out where and how your clothes are made should be part of the decision-making process when it comes buying your garments. We completely endorse the view that loving fashion should not come at the cost of people or our planet. Here at Ayten Gasson we...

We are delighted to announce that we have been named Best Lingerie Label in the first ever Eluxe Awards. The accolade, which has been organised in conjunction with this year’s Green Fashion Week, honours excellence in the sustainable luxury market .   Eluxe is the leading publication celebrating ethical luxury and honour brands they believe run their businesses in a responsible manner while still retaining a stylish edge. Eluxe said that we “exemplified local manufacture and lowered carbon footprint, as well as supporting the local community and industry”. We are very proud to receive this prestigious award and aim to...