Blog — independent lingerie designers RSS



Ethical Production At Ayten Gasson

Ethical production is extremely important to us at Ayten Gasson and we aim to be as sustainable as possible in the way we run our business.   We make all our pieces in our Brighton boutique, meaning there is minimal carbon footprint on our lingerie. We also use UK suppliers as much as possible and use natural fibres such as silk and cotton as our base fabrics, which reduces plastic pollution.   In an attempt to limit wastage we also only make a few of each style at a time, which means that we are not left with any dead stock. The way we work with our customers in creating bespoke orders also means that we only use the materials...

Continue reading



The Lingerie Lovebomb 2017 Has Arrived!

We are so excited that Lovebomb has come around again. For those of you who may not know about this great event, we are very proud to once again join forces with some like minded independent lingerie designers and brands to showcase the amazing talent there is in our industry. Each day we will be highlighting a brand that we love, to show you what exquisite pieces they have. And to make it even better, some of the brands will have special exclusive discount offers running during the Lovebomb event. You lucky people!   Fille wears Ayten Gasson teddy with Playful Promises mini-mo You’ll be able to see the great set of Lovebomb images from photographer Paul Winkler throughout the...

Continue reading



Our Independent Boutique Has Been Nominated For An Award!

We are still beaming with pride about being nominated as Independent Retailer of the Year at the 2016 UK Lingerie Awards. Nominees had to demonstrate strong relationships with suppliers, customers and staff, commercial success over the last 12 months, creative and innovative business practices, a first-rate fitting service and an excellent store layout. Taking into account that our Brighton boutique has only been open since the start of May we were beyond excited to discover we made the shortlist.   All will be revealed in the December issue of Lingerie Insight magazine so keep your fingers crossed for us! We would just like to take this opportunity to congratulate all the other brands nominated for the award as we can’t...

Continue reading




Introducing The Ayten Gasson Boutique In Brighton

We are delighted to announce the launch of our first ever boutique in Brighton'sSeven Dials. We are proud to stock a range of gifts from a variety of independent UK businesses that share the same ethos and business ideals, alongside the luxury silk lingerie we have become well known for.   The new Ayten Gasson shop opened its doors for the first time on Saturday 7th May 2016. We have gone for a clean, functional look to the boutique to highlight the wonderful vibrant Liberty prints that are used on some of our ranges. Space has been utilised in such a way that the customers will be drawn to the familiar Ayten Gasson collections as well as being able to peruse the goods of the...

Continue reading