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Lovebomb 2015

We are very happy to announce that for the fourth year running we have teamed up with five amazingly talented UK brands for the LINGERIE LOVEBOMB, which this year includes Playful Promises, Miss Mandalay, Karolina Laskowska, Kiss Me Deadly and Sparklewren

Above: Playful Promises "Gwendolene" Teal Bra Set.

There are many reasons why us independent labels come together each year. Firstly, it is so much fun working with these guys! We also admire each others labels, offering 'swaps' when our knicker drawers need updating, and support one another with issues such as manufacturing, PR and the general frustration you have when running a small business.  

We are hoping to encourage people to look beyond the expensive, in-your-face Valentine day marketing campaigns of the giant corporate companies and look at independent and boutique brands instead.

Above: Playful Promises "Lily Frilly" Set And Vintage Robe.

To celebrate our independence and love for what we do, each brand has thought of a word that describes what they love about lingerie. We, at Ayten Gasson have chosen 'sensual' as a word that perfectly encapsulates the luxurious feel of our garments and the feeling we hope you experience when you wear them. Here are what the other fantastic independent brands came up with:

Playful Promises - REBELLION

Ayten Gasson - SENSUAL

Miss Mandalay - SUPPORT

Karolina Laskowska - JOY

Kiss Me Deadly - SILHOUETTE

Sparklewren - INDULGENCE

Each brand has also offered a discount for the entire week up until Valentine's Day. Here are the all important codes:

Playful Promises - 20% off with code "LOVEBOMB2015"

Ayten Gasson - 15% off with code "LOVE15"

Miss Mandalay – 20% off lingerie only with code “LOVEBOMB2015” 

Karolina Laskowska15% off with code “lovebomb2015”

Kiss Me Deadly - 20% off lingerie only with code "LOVEBOMB2015"

Sparklewren - 15% off a bespoke corset 

Keep an eye out on our facebook, twitter and instagram pages for further updates and some exclusive images from the week.

Photographer - Anna Swiczeniuk,

Model/MUA - Miss Deadly Red.