This year marks the sixth year in a row that we are choosing a different path from the traditional Black Friday rush. Instead of adding to the cycle of overproduction, we are focusing on reducing waste in our studio while still offering our customers something truly special at a thoughtfully reduced price.
We know Black Friday can feel overwhelming, with endless offers promising more than they deliver. But real value is found in pieces made with intention, skill, and respect for the planet. This year, we invite you to shop with purpose. Choose luxury lingerie that is handmade, ethically sourced, and created with genuine care.
As part of our ongoing commitment to sustainability and zero waste, we have curated a collection of limited edition knickers crafted from leftover silks, laces, and trims. These beautiful materials are the remnants of our bespoke projects and past collections, fabrics we cherished enough to save. Since these materials were already part of earlier production, we are able to offer these unique pieces at a lower price than usual, without compromising on quality or ethics.
At Ayten Gasson, sustainability is woven into everything we do, from our material choices to the way each garment is individually crafted. This mindful approach allows us to share these savings with you while maintaining the luxury, comfort, and craftsmanship you expect from us. Each pair of limited edition knickers receives the same attention and passion as the rest of our range. Their only difference is the exclusive nature of their materials.
We are delighted to extend this annual tradition to our loyal community, as well as to those discovering us for the first time. Many of our most devoted customers found us through previous years of this alternative sale, and we love that it continues to introduce new people to our brand. If you have been thinking about trying our lingerie, this is a wonderful opportunity to experience our work at a more accessible price.
Just remember, every piece in this collection is one of a kind. Colours, fabrics, and styles vary, and quantities are extremely limited. When they are gone, they will not return.
Explore the collection and find your favourite pair while they last.
https://www.aytengasson.com/collections/lingerie-sale
