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Exciting Changes to Ayten Gasson Lingerie

Ayten Roberts

We are pleased to announce that 2014 heralds a new start for our luxury lingerie label. We have decided that after 8 years of selling our lingerie to independant boutiques around the world, including larger stores such as Fenwick’s of Bond Street, Topshop’s flagship Oxford Street store and Le Bon Marche in Paris, we will be focusing on retailing from our own online boutique. This means we will be able to work directly with our customers to make sure you receive the highest quality of service when purchasing from our collections.

Sadly, in recent years, we have seen many of our favourite stockists move away from the high street and onto online boutiques - with some even closing all together. This has meant that designers have started to sell online and develop their own online boutiques to keep their labels alive. We have steadily grown our own online boutique, with a loyal fan base and a great reputation for customer service. We have been able to develop a range of limited edition ranges, expand on our ethical collection, and launch a bespoke bridal garter service. We have also found we have been able to respond to your lingerie requests and develop bespoke pieces in a short amount of time.

We hope that by focusing on our own retail site we will be able to offer our customers the following:

  • A more personal service, where customers can request styles in different silks and lace trims
  • A wider selection of ethical lingerie pieces (Peace silk and organic silk is much more expensive than ‘conventional’ silk, meaning it was too expensive to wholesale. Selling directly thought our site means we have can introduce an endless range of bralets, camisoles, tap pant and knickers)
  • A diffusion line which focuses on ‘everyday’ knickers which doesn’t stray from our ethos of producing UK made pieces and sourcing UK made trims

We would love to hear what our customers would like from our online boutique. Especially those who have ordered a bespoke piece from us in the past. What would you like to see more of? Bridal? Eco Lingerie? Large sizes? An organic cotton range? Please email us at info@aytengasson.com or visit our Facebook page.

We would also like to thank all our customers and followers for making 2013 such a positive year for us, and for helping us develop www.aytengasson.com. We are ready to embrace 2014 and make it a year to remember!

Ayten x