Blog — Branding RSS

Introducing Our New By Appointment Only Service

We have been settling into our beautiful new location on Hanningtons Lane since October of last year, working our way through multiple lockdowns and restrictions, and continuing to grow the brand. We have absolutely loved having our doors open to the public as a shop through the festive season, and meeting so many of you from all over the country and beyond throughout the summer. As much as we have enjoyed this period as a shop, we have found that we have not been able to devote as much time as we would like to creating new designs, and offering bespoke orders.

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How Important Is Branding? Guest Post By 'If Destroyed Still True'

We are constantly working on improving our branding and frequently ask our customers for feedback. 2016 holds a number of exciting ventures for Ayten Gasson Lingerie, and we have been working with new Brighton based graphic design company If Destroyed Still True on a few of these projects. So I have asked creative director Gray Simpson to give me some advice on branding, which I'd like to share with you. I hope you find it as helpful as I have! Your Brand Is Everything Your logo is not your brand Your logo is vitally important. It’s the face of your company and a powerful and visible identifying mark. As such it needs to create a good first impression but don’t think...

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