Introducing Our New By Appointment Only Service


We have loved settling into our beautiful new location on Hanningtons Lane since October of last year, working our way through multiple lockdowns and restrictions and continuing to grow the brand.

We have absolutely loved having our doors open to the public as a shop through the festive season and meeting so many of you from all over the country and beyond throughout the summer. As much as we have enjoyed this period as a shop, we have found that we have not been able to devote as much time as we would have liked to creating new designs and offering bespoke orders.

Ayten Gasson Lingerie Boutique

As a result, we will be re-launching as a by appointment only atelier in our Hanningtons Lane boutique, focusing on design development and fitting appointments throughout the week - and operating as a retail space that will be open to the public every Friday, Saturday and Sunday.

Our studio space will be undergoing a makeover in order for us to be creative and focus on production. We will also develop a separate, comfortable consultation area where we can commit time to discussing the customisations and potential alterations on offer. We hope to make this a welcoming space, housing our fabric samples, lace options and even a selection of drinks to create a special experience. Then we will take our clients over to the fitting area, where they will be expertly measured and given the opportunity to try on a range of our garments.

More of the shop floor will now be dedicated to our studio space and will be on full view to our visitors. All of our current silks, laces, and trims will also be on display, allowing our customers to clearly see all available options that can be used to create their dream lingerie. Operating a by appointment only fitting service allows us to ensure that we have enough staff on hand committed to our customers, so that the service is not rushed and more enjoyable.

In order for us to redesign the studio space and convert the shop into an atelier, we will be closing our door on Monday 4th October and reopening on Friday 8th October. Our new opening hours will then be:

Monday to Thursday – by appointment only
Friday – 10am to 5pm
Saturday – 10am to 5pm
Sunday – 11am to 5pm

Customers will be able to book a fitting by either emailing us at info@aytengasson.com or by using our online booking system.

We are proud to say that we have achieved 5-star ratings on both Google and Facebook, showing our dedication to finding our customers perfect lingerie. Ayten, who graduated from Central Saint Martins, has owned the business for 16 years now, starting the brand in London and continuously adapting the business through several moves and a global pandemic. Ruby graduated with a degree in Contour Fashion from De Montfort University, with a final year focus on technical adaptations. Kenza is working towards a degree in Fashion Contour from London College of Fashion, focusing on helping customers find their perfect fit. We are all extremely passionate about designing and making lingerie and can’t wait to dedicate more of our time to fittings and design development.