Blog — Ayten Gasson Boutique RSS




Caring For Your New Silk Lingerie

Each item in our collection is made by us in our Brighton boutique with extra love and care. The silk and lace pieces have all been tried and tested in our studio and washed in a dozen different ways to see which will keep the silk luxurious and the delicate lace trims intact. Everyday wear will affect the quality of your silk lingerie. Body heat, body lotions and perfumes will spoil the fabric, so extra care has to been given when washing each piece. It may be time consuming, but we highly recommend hand washing every silk and lace piece from our collections. The extra time spent caring for each piece will make them last so much longer. Use a mild...

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Sharing The Love Wth Our Hannington Estates Neighbours

We have missed our little shop in Hanningtons Lane over the last few weeks - and our lovely neighbours. So we have created a directory of all of the talented local creatives that we featured on our Facebook and Instagram accounts over the last month.  Sophie Darling is our neighbour across the way. She designs beautiful prints in her studio in Brighton and translates them with a combination of screen printing and digital printing to create luxury, timeless pieces. She uses local artisan seamstresses to bring her designs to life and is proud to give back to the local economy. Sophie’s brand ethos is focused on sustainability by creating pieces that will stand the test of time and are not focused...

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Our Independent Boutique Has Been Nominated For An Award!

We are still beaming with pride about being nominated as Independent Retailer of the Year at the 2016 UK Lingerie Awards. Nominees had to demonstrate strong relationships with suppliers, customers and staff, commercial success over the last 12 months, creative and innovative business practices, a first-rate fitting service and an excellent store layout. Taking into account that our Brighton boutique has only been open since the start of May we were beyond excited to discover we made the shortlist.   All will be revealed in the December issue of Lingerie Insight magazine so keep your fingers crossed for us! We would just like to take this opportunity to congratulate all the other brands nominated for the award as we can’t...

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