Our Brighton Lingerie Boutique

After nearly five years in the Seven Dials area, we have relocated to a larger unit in The Lanes - Brighton’s Hannington's Lane quarter.  Despite the current pressures on the retail sector, we have grown over the last year and the larger premises will enable us to meet the demand from our wonderfully supportive customers - and continue developing.

Ayten Gasson Lingerie Shop


We feel so excited to be among so many talented, independent designers and makers and love the community feel of Hannington's Lane.  I hope we will be a great addition to what is already a vibrant part of the city and look forward to welcoming new customers to our boutique!

Customers entering the shop will encounter a range of knickers, bras and bed jackets filling the walls, while the centre table houses candles, books and soaps from UK sourced suppliers. We also produce all of our lingerie in our workspace within the shop, allowing our customers the unique opportunity to see how our silk pieces are crafted. 

Fabrics, trims and pattern pieces sit alongside the finished lingerie, creating a unique shopping experience for everyone who visits. Customers are able to discuss designs with the team while looking at the fabric samples and trims. Every member of staff has a background in fashion design, so an expert fitting is available every time.

Ayten Gasson Lingerie Studio

Hannington's Lane is a new development that is home to independent boutiques, restaurants and art galleries, adding yet another element to Brighton’s cultural and creative atmosphere.  Hannington's Lane was opened in April 2019, connecting North Street to Meeting House Lane and Market Street.  It contains 13 retail units alongside restaurants.  As part of the development, Puget’s Cottage, the oldest house in Brighton, was revealed once again to the city.  

We hope you will come and visit us at our new address:
7 Hannington's Lane