Today we celebrate our 18th birthday - and we can’t quite believe where that time has gone! Our founder Ayten started the brand back in 2005, championing the traditional sewing skills she was taught in childhood. Those creative lessons from Ayten’s early years can still proudly be found in every stitch that goes into our luxury silk lingerie and accessories.
It’s been a long and evolutionary journey but many things will always be the same, such as our dedication to craftsmanship. That being said, we’ve also been working towards some important changes:
Bigger focus on sustainability
From our fabrics to the packaging our orders get sent with, we’ve made changes to make Ayten Gasson as sustainable and ethical as possible. We want our customers to be able to shop for luxury lingerie with as little impact on the environment as possible. It’s a work in progress, but we’ve made huge strides in the last few years that we feel incredibly proud of.
Our brand originally began production using small UK factories. But Ayten soon missed being sat at the sewing machine where her true passion lies. Production was moved back in-house where it belonged and we have now started making many of our pieces on a made-to-order basis in our beautiful studio by the sea. This allows us to hand-craft your order within four working days and limits the risk of overstocking and the use of excess materials.
A thank you from the whole Ayten Gasson team
Ayten Gasson wouldn’t be celebrating this milestone without the support of our incredible customers. Whether you’re new here or have been with us since the beginning, we want to say a massive thank you. We can’t wait to see what the future will bring - and it’s a privilege to have you join us on the journey.
As a special treat (it is a birthday after all!) please take 18% off any order made from now until 11.59 pm (BST) Tuesday 30th May with the code BIRTHDAY. It’s valid against both full-price and sale items.