It’s more important than ever to make ethical choices when shopping for lingerie. Not only does this allow you to build a collection of quality, but also helps to reduce the harmful effects of a fast fashion climate on our natural world. It’s believed that the fast fashion industry accounts for 8% of the world’s total carbon emissions, not to mention the devastating impacts of landfill waste and worker exploitation.
Shopping for sustainable lingerie is a small step you can take to protect the world around you, while also building a collection of timeless pieces to treasure. If you’ve been wanting to make your lingerie drawer greener, here are a few simple tips!
Steps to build your sustainable lingerie collection
1. Recycle your old undies
When rooting through your lingerie drawer you may find items you simply don’t wear anymore. Instead of throwing them out, recycle! Donate them as part of a recycling scheme to raise charity funds and support those less fortunate.
2. Purchase with purpose
The key to a collection of eco-friendly lingerie is avoiding over-consumption. Fast fashion makes us feel like we never have enough, and that we should constantly have the mentality of buy, buy, buy. Instead, shop with purpose - ask yourself “what do I really need?”
Create a collection with a few staple pieces you truly love and only repurchase when completely necessary. Not only does this save you money, but it also helps to limit the effects of overproduction.
3. Invest in lingerie to last
The main draw of fast fashion is that it’s easily accessible and cheap. While price points are lower, typically the quality is too. It might seem practical to spend less on lingerie at the time, but when you constantly have to replace pieces that break after a few months, the expense tends to mount up.
By spending a little more money on ethical lingerie made using sustainable fabrics and practices, you’re investing in quality that lasts. At Ayten Gasson, we create every stitch to last a lifetime and surpass fading trends.
4. Research the materials used
When buying new lingerie, do your research into the fabrics and practices used. Fast fashion materials like polyester are commonplace in the mainstream lingerie market. It may take a little more effort, but shopping with brands that prioritise eco-friendly materials and production can make a real difference.
Choosing sustainable lingerie might seem like a small step towards reducing global pollution, but it’s an important one. The more people turn away from the tempting convenience of fast fashion and shop with eco-conscious brands, the better chance we have of preserving our natural world.
Ayten Gasson is an ethical lingerie brand built from a deep passion for sustainability. From our luxurious, eco-friendly fabrics to our small-batch production, environmental protection is on our minds at every turn. Shop our high-end range of lingerie, nightwear and accessories here.
Words by Alice Hartwell for Ayten Gasson