Blog

Ethical Luxury: Elegantly Environmental.

Ayten Roberts

Tags Ethical Lingerie

There is an unfortunate misconception that ethical fashion is beige and boring. That the ethical consumer is happy to put their principles before style. But here at Ayten Gasson we know that's not the case, thanks to the amazing feedback from our wonderful customers. We are constantly being asked for a wider selection of styles and colours in our eco lingerie range, and we are slowly taking steps to introduce a wider selection of ethical lingerie.  This is why we are so pleased to introduce our alexia collection. Organic black peace silk has been combined with cotton Nottingham leavers lace. Peace...


Our Secret Santa Gift By Evgenia Lingerie

Ayten Roberts

Tags independent lingerie designers, lingeriesecretsanta

In December 2015, 28 independent lingerie designers took part in a very special Secret Santa. Organised by lingerie designer Karolina Laskowska, each brand was given the details of one gift recipient and in return had their information sent to one of the participating brands. I put together a very luxurious gift box for Leanne from Harlow & Fox, which contained our silk Leona bed jacket, matching silk knicker, the Maisie French knicker, and a matching Leona eyemask and lavender bag set. I am pleased to say Leanne was thrilled with her gift and you can read her review of the gift here.   My Secret Santa gift...


The Lingerie Secret Santa 2015!

Ayten Roberts

Tags independent lingerie designers

Each year we take part in a very special Secret Santa. Organised by Karolina Laskowska, each brand is given the details to one gift recipient and in return has their information sent to one of the participating brands. I have no idea how Karolina manages to perfectly match up the individuals to their perfect gift but each year has been a total success - and I imagine 2015 will be even better than before! This year sees 28 independent brands taking part, ranging from new brands such as Nubian Skin to our old friends Playful Promises and Kiss Me Deadly (who are also helping...


Christmas Delivery Dates And Returns

Ayten Roberts

Tags Christmas, Delivery, Returns

For a stress free Christmas, please refer to our recommended Christmas delivery dates. If you need any assistance please contact us on info@aytengasson.com. International Signed For:  Friday 4th December Africa, Middle East Monday 7th December Asia, Cyprus, Far East, Japan, Eastern Europe (ex Poland, Czech Republic and Slovakia)  Tuesday 8th December Caribbean, Central & South America Thursday 10th December Greece, Australia, New Zealand Monday 14th December Czech Republic, Germany, Italy, Poland Tuesday 15th December Canada, Finland, Sweden, USA Wednesday 18th December Austria, Iceland, Ireland, Portugal, Spain Thursday 17th December France Friday 18th December Belgium, Denmark, Luxembourg, Netherlands, Norway, Slovakia, Switzerland  ...


How Important Is Branding? Guest Post By 'If Destroyed Still True'

Ayten Roberts

Tags Branding, Logo

We are constantly working on improving our branding and frequently ask our customers for feedback. 2016 holds a number of exciting ventures for Ayten Gasson Lingerie, and we have been working with new Brighton based graphic design company If Destroyed Still True on a few of these projects. So I have asked creative director Gray Simpson to give me some advice on branding, which I'd like to share with you. I hope you find it as helpful as I have! Your Brand Is Everything Your logo is not your brand Your logo is vitally important. It’s the face of your company...