A Man’s Guide to Buying (Festive) Lingerie November 26 2013
A while back you may remember that I shared my learned knowledge of lingerie to help any men out there who didn’t know their teddies from their camisoles or their pasties from their tap pants. This was not done to prove how much more enlightened I was than any men reading, but to share some of my luck of being married to a lingerie designer and impart the wisdom that I had picked up along the way. So treat this as a sequel. Now you know the main characters we can put your newfound knowledge to work at a very crucial gift buying (and receiving!) time – Christmas.
Giving lingerie at Christmas always seems like a great idea. Not only does it show you think the woman in your life is beautiful but you know what they would like to feel good about themselves. The reality can be very much different. Forget about the disaster of getting sizes wrong causing a whole heap of hurt before offering up receipts for exchanges (and losing all bonus points for buying lingerie in the first place). I’m talking about buying lingerie that a man may think is ‘sexy’ but comes from the kind of knowledge only years as a teenager spent watching speciality films in the privacy of your bedroom. Word to the wise…those cheap looking red suspenders are not going to do the job. So let me tell you what I know and what can make any significant others’ Christmas – on any budget.
Stocking Fillers The budget end of the market is a sure fire way to look good – as long as you’ve already got her an extravagant main present! Silk padded eyemasks are a brilliant gift idea. Available in a range of colours, from black to champagne, they are all handmade in the UK. Instant luxury which also comes in fool proof one size fits all. Prices start at £18.00 - £22.00.
Under £50 These are the presents that will make a definite impression without breaking the bank. There’s the cocktail silk knicker range which is perfect for the time of year. They are £38 and include Raspberry Daiquiri and Bellini Tini colours. Another selection under £50 that will be gratefully received is the Boxed Gift Sets (£49.00) that include a side tie knicker (in small, medium or large) plus an eyemask. As well as being a great present they come ready boxed!
Under £100 Ayten Gasson is known for their exquisite silk teddies – a luxury piece that all women should have in their lingerie draw (or so my wife tells me). A safe option that is sure to impress is the classic collection black silk teddy (£97.00). Instant elegance. There’s also the Lovers Mini Gift Set which, at £82 is a great deal for a black silk knicker, nipple pasties and a silk eyemask. You could go for the Complete Lovers Set that at £111 doesn’t strictly fall into this category but adds a pair of risqué silk love cuffs to the present. Probably best not to open this one in front of the in laws!
Over £100 For a present that will definitely be remembered you could choose a combination camisole and knicker set. The most popular this year has been the Alicia, a plum camisole with matching knicker trimmed with vintage Nottingham lace. Or for the ultimate luxurious treat why not go for the newly introduced champagne mid length bed jacket (£158) which can be matched with the champagne fizz knicker (£38) and eyemask (£20)
Finally, for the more eco friendly and ethically minded there are two separate camisole and knicker sets. The Organic silk camisole has the added benefit of being in sale at £58 plus a knicker at £26. Or the Peace silk camisole at £82 matched with a tap pant at £44. Confused by Peace silk and Organic silk? See here for an explanation of the different ethical fabrics.
So that gives even the most unimaginative amongst you a plethora of good gift ideas that should ensure that you bring a little cheer to the one you love this festive season.
Merry Christmas everyone.
Daniel Roberts (Husband of a lingerie designer)
UK Lingerie Awards October 16 2013
We are thrilled to announce we have been named as a finalist in the UK Lingerie Awards ‘Lounge and Nightwear Brand of the Year’.
The UK Lingerie Awards, established in 2011 by Lingerie Insight magazine, is viewed as the most important and intimate apparel event in Europe. The ceremony, which is to take place on 4th December 2013 and held in London’s glamorous Freemason’s Hall, is attended by the crème de la crème of the lingerie industry. Previous winners include Myla, Rigby & Peller, Made By Niki and Kiss Me Deadly, who were the winners of last year’s public voted category ‘UK’s Favourite British Designer’.
The awards will be judged by a prestigious expert panel of judges who include buyers from both Fenwick and Debenhams, the director of International Affaires at UKFT, and the editor of Lingerie Insight magazine, Sarah Blackman. Other brands also in the final for ‘Lounge and Nightwear Brand of the Year’ are Olivia Von Halle, Shell Bell Couture, and Eberjey.
Only 2 weeks to go until the launch of Best of Britannia! September 17 2013
We are very excited to be taking part in this year's Best of Britannia event in London's Clerkenwell. We would love all our customers, fans and followers to join us at the event to view our newest collections, limited edition ranges and special discounted pieces, but understand it might not be practical for all. That's why we would like to offer you all 20% off anything on our site from now until the 3rd October 2013.
To use your discount code just enter BOB20 at the checkout to receive 20% off all items, including sale pieces and gift boxes. The discount does not apply to postage, which is free when you spend over £100.00.
In anticipation of the prestigious event, we have designed two limited edition gift boxes which will be launched at the show. Each gift box aims to showcase the skill behind the UK fashion and manufacturing industry.
The Vintage Lace gift set celebrates the Best of British with a limited edition silk knicker and eyemask, trimmed with vintage lace from the old mills in Nottingham. Each piece is finished with British made ribbons, and proudly designed and made in the UK.
The English Lace gift set (pictured) features a stunning limited edition silk tap pant and eyemask, trimmed with Cluny lace and finished with British made ribbons. Cluny Lace, established in Nottingham in 1845, recently designed and made the lace used for Kate Middleton’s wedding dress, and is of the highest quality. All items in the gift box are proudly designed and made in the UK. Each gift box will only be available at the Best of Britannia event and at www.aytengasson.com from the 3rd October 2013. RRP £58.00
To receive 20% off anything on the stand please quote BOB20 before you make your purchase. We are located on the first floor, stand FFV2.
We look forward to meeting you there!
Introducing the Alicia Gail Collection. September 09 2013
Towards the end of July I was contacted by a very special and loyal customer, Timothy Girgis, to help produce a lingerie set for his new bride Alicia. I was thrilled at the chance of making something with one particular person in mind, and after a few emails we were able to reproduce our Mia set in a stunning plum silk with plum detailing. Alicia’s set featured hand tied bows, which held in place vintage charms sourced by us and approved by Mr Girgis. The final pieces were unbelievably beautiful and unique
We fell in love with the Mia in this alternative colour way and wanted to offer it to the rest of our customers. But then we thought you might like something special as well. Would you like a vintage charm or button added to the set for your loved one? If so, please get in touch.
Here is a very special blog post by Mr Timothy Girgis. We thank him and Alicia for their continued custom and support.
This journey actually started for my wife, Alicia and me a few years ago, when we first met. I quickly learned that Alicia liked lingerie, yet the options that I saw available at the time were either to gaudy or frankly the value of the piece was not accurately reflected in the price, by my own reasoning. Not satisfied with the options available in the larger brand name lines and not being prone to giving up when faced with adversity Alicia and I took to scouring the internet for more artisan crafted lingerie lines, ones that concentrated on creating something for the sophisticated woman while being comfortable enough for everyday wear. We wanted evening wear that is not only sexy but elegant and with some style. We soon found ourselves enamoured with the artisanal lingerie that was being produced in the UK at the time, there seemed to be a style movement back to dressing women as ladies in their evening wear, while adding flare and an alluring and seductive charm. My wife was drawn to this as it made her feel empowered and sexy when she dressed in such well-designed pieces and the fact that it was sure to enthral me didn’t hurt either. After trying several pieces from a few different labels we soon found ourselves browsing the evening wear websites together, discussing what each of us liked and didn’t, which designers we felt captured the styles we each liked and had the quality that we expected.
It wasn’t until a couple of months into our little search that we come across Ayten Gasson and I can honestly say that the experience has changed our lives. From the first order we received we could tell that we had found something special in this brand; indeed opening that little black box brings a certain sense of excitement and mystery at the treasures that may lay within. Our first impression was that Ayten Gasson was dedicated to designing and crafting something special for that specialwoman. Even the royal mail stamp, depicting the crown of England lends itself to the embodiment that I have come to admire in the Ayten Gasson style and quality. Once the box is opened you are greeted by the accompanying satiny black gift paper, as you excitedly peel back the layers to reveal the organic silk and lace your eyes start to play tricks with you. The black silk seems to absorb the light around it, seemingly deep and penetratingly dark and yet glows with a certain seductiveness and feminine prowess. This is the Ayten Gasson difference. This is what happens when you find someone who is passionate about what they do.
Several orders and many pieces later we ran into a problem, Alicia accidently ordered a few pieces in the wrong size. When we contacted Ayten Gasson about it, Ayten herself contacted us and said she would was happy to exchange the pieces. Unfortunately they had sold out of the size that my wife needed, but not to worry Ayten would be happy to produce the sizes we required by hand at no extra charge. Which got me wondering, what else could Ayten make upon request? As a man who enjoys bespoke suits, wouldn’t my wife enjoy bespoke lingerie? Well that question was certainly answered with the work that Ayten produced.
With Ayten’s guidance I was able to be a small part of the creative process that has led to the Alicia Gail collection and we couldn’t be happier with what Ayten Gasson has produced. Ayten personally took the time to source out vintage lace and vintage charms to my exact expectations, the purple was just the right shade that I had in mind when we communicated with one another, and the vintage lace was just the right trim to make it feel like a royal collection. Something to make my wife feel like the queen I see her to be. Being able to remove the charms via a silk ribbon was a brilliant move as it makes the pieces easy to launder. The thing that makes this truly remarkable is Ayten was able to capture the vision in my mind simply from our few conversations via email. We never met or even spoke on the phone during the entire process, if that isn’t the mark of a true artisan then I am not sure what is. I look forward to working with Ayten in the future on many more pieces for my wife, in the meantime I sincerely hope that others find the enjoyment in this small and simple collection that Alicia and I have.
Sincerely,Mr. and Mrs. Girgis
Ayten Gasson at The Best Of Britannia event September 02 2013We are very excited and proud to be taking part in this year's Best of Britannia show. The event celebrates the best in British design and manufacturing and is the perfect opportunity to showcase those very skills and ethos that we at Ayten Gasson Lingerie proudly embrace.
The show will take place in in the historic Farmiloe building in London’s Clerkenwell on the 3rd/4th/5th October 2013.
Tickets are free and are available by clicking the link below.
3rd October: Trade only: https://
4th & 5th October: Open to the public https://
We will be launching a selection of new products at the show alongside a range of classic Ayten Gasson pieces at special Best of Britannia price.
Only companies that support UK manufacturing have been selected to show at Best of Britannia and ALL products shown will have been made in Britain. Exhibitors will range from the long-established heritage brands, to more recent start-ups. And all of them will have one thing in common – they believe in supporting the manufacturing skills that still exist in the UK. The event will feature British made furniture, clothing, jewellery, footwear, automotives, as well as food and drink. This is truly an event which cannot be missed!
We look forward to seeing you there. In the meantime, check out this excellent short film from last year’s show.
Something For The Weekend? May 24 2013
We are pleased to announce the launch of a mini collection of silk knickers inspired by a colourful selection of lavish cocktail drinks. The Plum Margarita, Champagne Fizz, Bellini Tini, and Raspberry Daiquiri Knicker are all proudly made in Britain, using vintage Nottingham lace trims and finished with UK made satin bows. Priced at £38.00.
For a limited time only we are offering 20% off each of these knickers (Was £38.00 Now £30.40 - Offer ends on the 31st May 2013)
Which one will you choose?
20% Discount Code For Kiss Me Deadly April 18 2013
As you may know we are very good friends with the lovely ladies from Kiss Me Deadly, the London based vintage inspired lingerie label. We are constantly swapping lingerie sets with the KMD team, and thought we could pass this on to our fans and followers. To receive 20% off anything on the Kiss Me Deadly website for one week only, just enter code AYTENFANS at the checkout. You can also sign up for their newsletter for more information. We have also extended our current discount code to all Kiss Me Deadly fans with 20% off all our collections (including sale items) at www.aytengasson.com - just enter 20SPRING at the checkout. This code is valid until the end of April. Happy shopping!
The History Of The Bridal Garter April 16 2013
The History Of The Garter.
Originally used to hold up stockings and socks, the garter has now become the must have item for every bride. The wedding garter, placed just above the knee, is traditionally worn by the bride and removed by the groom at the end of the reception and thrown towards the unmarried male guests. Historically, this tradition relates to the belief that taking an article of the bride's clothing would bring good luck
'Something Old, Something New, Something Borrowed, Something Blue, and a Silver Sixpence for Her Shoe.'
We try and incorporate as many bridal traditions when designing our garters. Some include your something old -the vintage lace, while others include your something blue - in a small blue satin ribbon. Our charms, such as the key and the horseshoe amulet can be removed and worn as a pendant after the wedding, or passed onto another bride as their something borrowed. Some of our garters are elegantly simple and feature just a small lace trim and satin bow, allowing you to use your own ‘borrowed’ charm. And finally, your handmade garter, made in our Brighton studio, is the something new.
Our Bespoke Garter Service.
To celebrate the launch of our bespoke bridal garter service we invited three brides-to-be to our Brighton studio to create their own garters. With a choice of silks and an array of Vintage English laces, some dating back 40 years, each bride was able to select the perfect combination of trim and finishing details, such as delicate blue satin bows (your something blue). I hope the brides-to-be had as much fun as I did and are happy with their creations. A sunny day was made even better by an afternoon of lingerie design – and a few glasses of celebratory Prosecco!
The beautiful brides to be pick their vintage laces and satin bows
Finishing touches are added such as hand tied ribbon bows and gems
The lovely brides with their finish garters
Is “Made In Britain” the new buzz phrase? – One year on April 06 2013
A year ago I voiced my views on the current ‘Made in Britain’ trend and my concern that the phase was only a buzzword that would be used until the spotlight faded on the subject. The launch of Mary Portas’ Kinky Knickers meant the UK fashion industry was in the public eye and it seemed the press loved that Portas was “turning the lights back on for Great British manufacturing”. Though I was disappointed to see that independent designers, myself included, were not being acknowledged for their continued support of the industry, I was hoping that it would highlight the importance of the UK manufacturing trade to a wider audience.
A year on and I am pleased to say there have been some changes in the industry. The brands who manufactured in the UK last year are still doing so, and the boutiques who have always supported them are still buying. But there does seem to be a wider awareness of the Made in Britain stamp. Fantastic blogs and directories, such as makeitbritish.co.uk, are amazing in creating more exposure for brands. While social media networks are buzzing with #buybritish hashtags and British independent designer groups, another exciting development is the launch of Best Of Britannia in October last year. Now in it’s second year, the London event celebrates British design and manufacturing skills and features exhibitors such as Age Of Scarves, The Merchant Fox and Tusting Bags. This year we are proud to announce Best Of Britannia will showcase Ayten Gasson Lingerie alongside these truly British brands.
It seems to me that the independent designers who have been passionate about manufacturing in the UK are still working as hard as ever to draw attention to their ethics. The popularity of social media sites have made it easier for these brands to meet and support each other, and for journalists, bloggers and stylists to take note. One disappointing factor though is that the larger companies who were in the spotlight last year no longer seem to be trying to boost production in the UK. The factory used by Mary Portas for her Kinky Knicker collection is still in operation, but new collections by Portas, such as her range for House of Frasier, seems to be produced aboard. There is no mention on their website of where the pieces have been made while the Kinky Knickers web page is decorated in Made in Britain banners and tag lines. With so many great clothing manufacturers still operating in the UK, it is a shame they can’t be utilised.
Pictured: The classic collection silk underwired bra and skirted knicker (left) & the organic silk camisole and knicker set (right).
All made in the UK using Nottingham lace and UK made ribbon trims.
So a year on from my original Made in Britain article I am glad to say in general that it seems to have not been a passing fad like so many in the fashion world. And although some of the larger brands may have reverted to their old ways, i believe it will be the smaller, independent designers and boutiques who will keep alive the commitment to British made products.This article was originally published on http://www.lingerie-stylist.com on the 31st March 2013.
Introducing Our Sale Gift Sets March 20 2013
We have noticed a recent trend on our site where our lovely customers have been purchasing sale knickers and eyemasks and asking for them to be beautifully gift wrapped in our luxury gift boxes. To make things easier for you we have teamed together two of our popular sale knickers, the Sophia and the Harma, with matching eyemasks and created mini boxed sets.
This classic silk satin full knicker is not only a wonderful shape, but also has a cheeky plum lace panel back which creates a striking design feature, finished beautifully with a dusty pink bow. The knicker is teamed with a plum lace and silk eyemask and packed in our black and gold gift box to create a luxurious gift idea. Each item is made entirely in the UK using English lace and English ribbon trims.
This classic knicker in olive silk is trimmed with cream vintage Nottingham lace on either side of the leg and finished with a hand tied satin bow. The knicker is teamed with an olive silk and cream lace eyemask and packed in our black and gold gift box to create a luxurious gift idea. Each item is made entirely in the UK using English lace and English ribbon trims.
All our gift boxed sets can be found on the following page http://www.aytengasson.com/collections/boxed-gift-sets
Ayten Gasson launches bridal collaboration with fellow British design company Dowse February 28 2013
We are pleased to announce our recent collaboration with jewellery design company DOWSE is now on-line. We have create a unique three piece bridal collection that includes a ‘Horseshoe Bridal Knicker’, ‘Honeymoon Knicker’ and 'Horseshoe Bridal Garter', only available to buy at www.aytengasson.com.
Each item is available to buy individually or packaged in a stunning black and gold gift box and has been proudly made in Britain using UK suppliers where possible. Vintage Nottingham lace, satin bows and ethically made charms have been teamed together to create this beautiful range of thoughtful gifts for brides to be.
The white silk bridal knicker is trimmed with elegant Vintage Nottingham lace and is a subtle way to incorporate ‘something old’ into your wedding day. The knicker is finished with a delicate blue bow ‘something blue’ and an exquisite lucky horseshoe amulet created by DOWSE to add ‘something new’. The silk and vintage Nottingham Lace garter is the perfect piece to pass on to future brides on their special day for their ‘something borrowed’. We have also created a special honeymoon edition of the knicker in decadent black silk and vintage Nottingham Lace and lucky horseshoe charm to ensure luck and happiness after your wedding day.
Susannah Dowse gained a degree in Fine Art from the University of Brighton before indulging her childhood dream and becoming a fashion and print designer, working freelance in the industry for many varied clients.
Susannah was also head designer at the award-winning Remade label which she set up for recycled textile charity TRAID (Textile Recycling for Aid and International Development). DOWSE’s commitment to sustainable and ethical fashion made for a natural collaboration with us, and our commitment to sustainable fashion and manufacturing in the UK.
Dowse designs collections can be found at www.dowsedesign.co.uk.
Love Bomb 2013 Winners Announced February 14 2013
We are pleased to announce the winner of our Love Bomb slip and knicker set, and the 5 runner ups, who will each receive one of our silk padded eyemasks.
Winners have been chosen at random and the prizes will be sent out early next week.
Salma Begum has won our Ann silk slip and knicker set (via twitter)
The five runner up prizes will be sent out to:
Rebecca Morgan (via facebook)
Sophie Grayling (via facebook)
Haley Ausserer (via pinterest)
David Paterson (via facebook)
Mickie Bull (via twitter)
Congratulations, and a big thank you to everyone who got involved.
Ayten Gasson Love Bomb Give Away February 11 2013
Ayten Gasson are giving away the nightdress shown in the Love Bomb photo shoot and its matching knicker. To win you can do one of the following.
Twitter : Retweet our #LoveBomb2013 tweets or create your own using the #LoveBomb2013 hash tag.
Facebook: Like us on facebook or if you are already a fan on facebook you can post on our wall! You can write anything about the collections, why you like it, what you’d like us to include in our ranges, etc.
Pinterest: Repin our #LoveBomb2013 images
By doing all three you can increase your chances of winner! All names will be placed on our fancy spread sheet and a winner will be chosen at random on the 14th February.
Model: Miss Miranda (http://www.miss-miranda.com)
Photographer: Anna Swiczeniuk (http://www.annakrohnistic.co.uk/)
Hats: Lily Lewis (http://www.lillylewis.co.uk/)
The Lingerie Love Bomb Event Is Here! February 04 2013
For the second year running 8 independent lingerie brands have joined forces to promote each other in a very British way. Hoping to encourage people to look beyond the expensive Valentine day marketing ploys of the giant corporate companies and look at independent and boutique brands instead. Exclusive discounts and prizes will be given away on Facebook, Twitter and Pinterets by each of the indie brands.
We will update you daily on which luxury lingerie brand will be featured in the Love Bomb and all the details you need to enter each competition. The line up includes:
4th February – Kiss Me
5th February -Playful Promises
6th February - Fraulein Annie
7th February - Kriss Soonik
8th February – Velda Lauder
11th February - Ayten Gasson
12th February -Miss Mandalay
13th February – Paolita
To launch the event the fantastic ladies at Kiss Me Deadly and Playful Promises have organized a breathtaking photo shoot showcasing all the brands involved. We will be posting these images throughout the next couple of weeks, but would like to thank the following for their hard work and incredible images:
To kick start the Love Bomb event Kiss Me Deadly are giving away a £300 voucher to a very lucky person whose name will be drawn from a hat. For a chance of winner this generous prize you just need to blog, tweet, tumblr, facebook, pinterest or whatever social platform you like linking it to the product or blog entry you love. Winner will be picked on the 14th February. For a more detailed description of how to enter please check out Kiss Me Deadly's Facebook page.
How To Tea Stain Lace February 02 2013
Tea staining has been around for hundreds of years. It is the perfect way to give fabric, lace or even paper an antique or vintage feel. I was first introduced to tea staining as a small child when my brother and I drew out a treasure map. To give the map an aged look my mother made a cup of tea, removed the tea bag and wiped it gently over the paper. It worked! She also set the corners alight with a match to give it a vintage feel, though I wouldn't recommend you ever doing that with any fabric or lace! It was from that moment that my fascination with natural dyes began. Our latest Antique Tea Rose Collection, featuring a silk bias cut teddy, long line bralet, tap pant and knicker, all feature 100% cotton Nottingham lace which has been tea stained in our Brighton studio.
How to tea stain lace
Fill a large bowl with boiling hot water and add a couple of tea bags. To create darker shades just add more bags. For a lighter shade you should only use one. If you are planning on dying larger pieces of fabric or items such as pillowcases or table cloths you should use your bathtub and roughly around 20 tea bags. Allow the tea bags to brew for a couple of minutes before removing them. I would suggest you keep them to one side until you have achieved the desired shade. You can keep adding the teabags until you are happy with the colour. Once you have the correct shade and all tea bags have been removed you can add your lace or fabric and allow it to soak for 10 minutes. Then remove and gently wash in warm water. Allow the lace or fabric to dry naturally before ironing on a light setting.
Extra bit of advice: Never place your stained lace or fabric on a radiator or iron when wet as this will leave dark marks.
How To Wash Silk Lingerie January 31 2013
Each item in our collection is made in Britain with extra love and care. The silk and lace pieces have all been tried and tested in our studio and washed in a dozen different ways to see which will keep the silk luxurious and the delicate lace trims intact.
Everyday wear will affect the quality of your silk lingerie. Body heat, body lotions and perfumes will spoil the fabric, so extra care has to been given when washing each piece. It may be time consuming, but we highly recommend hand washing every silk and lace piece from our collections. The extra time spent caring for each piece will make them last so much longer. Use a mild soap or silk wash. Never use a washing machine detergent, as this will be too harsh. One option is to use a gentle non-bio baby detergent. Or you could splash out and purchase a silk detergent or lingerie wash such as La Blanc Linen Wash or Persil Silk and Wool Wash. Don’t twist your knickers to ring them out. Instead gently dry them inside a towel.
Never (ever!) tumble dry silk. It will ruin the fabric and destroy the cotton laces. The elastic trims also loosen when exposed to heat so a dryer will wreck all parts of your lingerie. Instead you could hang it over a clothes horse or on a hanger and let it dry naturally. If any of your silk lingerie needs ironing, such as the babydolls, slips or bed jackets, we recommend using the silk setting on your iron and using a clean tea towel or pillow case to protect the fabric.
Extra bit of advice: Never try to clean a mark on your silk with water. Water will stain the silk and leave a watermark. Oil stains can be removed by using a small amount of talcum powder. Leave for 5 minutes before brushing the talc off gently. Any make up stains or marks should be removed by using the steps outlined above.
Behind The Scenes Of Our AW13 Shoot. January 17 2013
On the 6th January 2013 a group of the usual suspects gathered to work on our latest collection's photo shoot. We decided to meet up in a very small yet stylish hotel room in London to prepare for what I feel is the best shoot to date. We also managed to confuse a few guests by ironing our knickers, bras and teddies in the communal ironing room. I'm sure they wondered what 7 girls and 1 guy were doing in one hotel room!
We were very excited to have stylist Frankie Murray not only style the shoot for us (for our fourth season) but also document the shoot on her blog. So for a behind the scenes look at what goes on at our shoots, and a sneak peek at our latest AW13 collection check out Frankie's blog here.
Lastly, a big thank you to everyone who was involved in the shoot. It was such a great day!
- Photography: Richard Bridge
- Lingerie: Ayten Gasson
- Styling: Frankie Murray
- Model: Rosanna Dimmick (First Model Management)
- Hair and Make up: Kelly Mendiola
- Manicurist: Stephanie Mendiola
- Video: Alex Oliver
Wishing You A Very Happy Christmas December 23 2012
Shhh.. It's Our Secret Sample Sale This Saturday November 21 2012
We will be holding our first ever Brighton based sample sale this saturday. Limited edition pieces, sale items as well as some styles from our Autumn Winter 2012 collection will be discounted and avalible at this secret location along the seafront. Guests will be welcomed at the door with drinks and nibbles, and an opportunity to view the collections alongside British jewerelly label DOWSEdesign and the Secret Store's stunning selection of hand picked vintage womenswear and accessories. The event, this Saturday 24th November, from 11am till 4pm, is invite only. Please RSVP email@example.com to add your name to the list and receive the address. Please note this event is cash only.
A Man's Guide To Buying Lingerie November 04 2012
So I married a lingerie designer! Where the 14 year old me would be disgusted at how blasé I’ve become about the fact that most of the rooms in my house are filled with silk bras and knickers, the very fact of me sharing the house with a designer has given me some vital knowhow when it comes to lingerie. And, more importantly, how not to look like an idiot when faced with that most daunting of tasks – buying underwear.
There are few things more intimidating for a man than entering a lingerie shop. So many styles, so many sizes, some stuff you won’t even recognise. Luckily, thanks to my accidental immersion into this mysterious world, I am now able to pass on my received wisdom.
Firstly – and most importantly – is size. Bra sizes have confused men for generations but fortunately a lot of the pieces, such as the Classic Bralet at www.aytengasson.com come in small, medium or large. Surely everyone can take an educated guess with those options.
Next, how to know your teddies from your slips. Most men should be able to recognise a bra from a knicker (if not you probably need a more basic lesson in womankind than this). There’s so many styles that you could be forgiven for giving up now. But think of the gratitude of a wife or girlfriend who is pleasantly surprised to find out that their man seems to have taken an interest in stuff she likes for a change.
Knickers are straightforward and the different options such as ‘skirted’ can be worked out quite easily. Sizing is obvious here as well – small, medium or large. As with any area of study though it’s the technical language you need to pick up.
Slip – You should know what a slip is but they do come in either a short or a full length (Ann) – both classic examples of silk nightwear. These are bias cut - meaning the silk is cut on the diagonal so the slip sits on the body for a flattering fit. Your significant other can use slips as nightwear or just for lounging round the house in luxury.
Camisole – Can also be described as a babydoll. Basically a silk top that usually comes with matching knickers or shorts. You can’t really go wrong with this, especially if you tell her that she ‘always looks good in camisoles’. She’ll be so surprised that you even know what a camisole is that she’ll forget to ask how you came about this knowledge.
Teddy – Also known as a playsuit, it is basically a camisole and knicker in one. A loose fit teddy can be used for sleep and loungewear. A high leg teddy can also be worn as a camisole under clothing - you’ve probably seen these featured in your wife’s/girlfriend’s magazines as outerwear teamed with a skirt or trousers.
Bed Jacket – These make any woman feel stylish. Perfect with jeans or for relaxing on a chaise lounge (simply put, a posh chair!). One journalist I spoke to recently wondered if she could also adopt the lifestyle of someone who lounges round on chaise lounges after purchasing the set. My wife assured me she could!
For extra points you could go for the eco conscious range. Environmentally-minded partners will be impressed by your thoughtfulness in buying organic silk. And if all of this insider information is still impenetrable to your male mind – or if you’re just plain lazy– there’s boxed gift sets such as the Lover’s Gift Set which features a silk knicker, eye mask, nipple pasties and silk cuffs. Less risqué gift boxes are also available!
There’s obviously a whole world of lingerie out there but at least you now have a little information to get you started. Believe me, it will be appreciated.
Dan Roberts (husband of lingerie designer)
What's the difference between Organic and 'Normal' silk? October 19 2012
We are often asked what the difference is between organic silk and the silk we use for our other collections. We also have a few puzzled looks when we introduced our Peace Silk collection, including our Vegan Nipple Pasties! So we thought we should enlighten you to why we feel it is important to use these ethical fabrics, and why we will plan to expand our eco lingerie collection.
What's the difference between Organic and 'normal' silk?
We are proud to work with the only company in the UK who specialises in organic silk fabrics. In a similar process to farming, organic silk production means that no pesticides, insecticides or harsh chemicals have been used in the production of the silk fibre and in producing the finished cloth. Organic silk is the softest and must beautiful silk we have ever seen and used for our pieces, inspiring us to create more of our ranges in this stunning ethical fabric.
We are currently researching organic plant dyes which will allow us to expand our Eco Lingerie range. Organic silk is currently only available in a natural cream, making it perfect for bridal but not for some of our key fashion pieces. Once we have the knowledge to ethically dye our silk we will be launching a full range of ethical lingerie, nightwear and accessories.
What is Peace Silk and Vegan Silk?
Peace silk and vegan silk are actually the same thing. To explain what makes the silk vegan we must first understand how conventional silk is produced.
Silk is produced when an adult silk worm begins to spin a fibroin protein which they produce themselves. The strain of silk is woven into a tightly enclosed cocoon. Each cocoon can be formed from up to 100 meters of silk. Next, the silk worm secretes a fluid which burns a hole thought the weave allowing it to emerge. Unfortunately this also damages and breaks the fibre. Instead, the farmer kills the silk worm by boiling it alive, saving the silk.
Peace silk is vegan because it allows the silkworm to emerge out of the cocoon naturally. Fibres from the damaged cocoon are then spun together forming a silk which has the same luxurious feel as Organic silk, with a raw appearance.
What's next for Ayten Gasson Lingerie ?
We feel it is important to try and be as ethical as possible in all aspects of the label. We will ALWAYS make all of our items in Great Britain and proudly mark our ranges 'Made In The UK'. When possible, all our elastics and ribbons are sourced in the UK while our laces are from British mills. Read our blog post on why we feel it is important to support UK manufacturing here.
While we will continue to use Organic and Peace Silk in our Eco Lingerie collections, we will be researching organic dyes and natural printing methods, which we hope to introduce over the next couple of seasons. So keep your eyes peeled!
View our Eco Lingerie Collection here.
Luna Collection By Ayten Gasson and Luna DeLovely October 03 2012
A Mark Of Positive Living September 29 2012
Check us out on their weekly round up of brand who have been awarded The Mark Of Positive Living!
We've Returned To Brighton September 29 2012
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