Behind The Scenes Of Our AW13 Shoot.

 

 

On the 6th January 2013 a group of the usual suspects gathered to work on our latest collection's photo shoot. We decided to meet up in a very small yet stylish hotel room in London to prepare for what I feel is the best shoot to date. We also managed to confuse a few guests by ironing our knickers, bras and teddies in the communal ironing room. I'm sure they wondered what 7 girls and 1 guy were doing in one hotel room! 

We were very excited to have stylist Frankie Murray not only style the shoot for us (for our fourth season) but also document the shoot on her blog. So for a behind the scenes look at what goes on at our shoots, and a sneak peek at our latest AW13 collection check out Frankie's blog here. 

http://frankiemurraystyling.blogspot.co.uk/2013/01/behind-scenes-ayten-gasson-aw13-lookbook.html

Lastly, a big thank you to everyone who was involved in the shoot. It was such a great day!

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