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Ayten Gasson at The Best Of Britannia event

We are very excited and proud to be taking part in this year's Best of Britannia show. The event celebrates the best in British design and manufacturing and is the perfect opportunity to showcase those very skills and ethos that we at Ayten Gasson Lingerie proudly embrace. The show will take place in in the historic Farmiloe building in London’s Clerkenwell on the 3rd/4th/5th October 2013. Tickets are free and are available by clicking the link below. 3rd October: Trade only: https://bobtrade2013.eventbrite.com/4th & 5th October: Open to the public https://bob2013.eventbrite.com/We will be launching a selection of new products at the show alongside a range of classic Ayten Gasson pieces at special Best of Britannia price. Only companies that support UK manufacturing have been selected to show...

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Something For The Weekend?

We are pleased to announce the launch of a mini collection of silk knickers inspired by a colourful selection of lavish cocktail drinks. The Plum Margarita, Champagne Fizz, Bellini Tini, and Raspberry Daiquiri Knicker are all proudly made in Britain, using vintage Nottingham lace trims and finished with UK made satin bows. Priced at £38.00. For a limited time only we are offering 20% off each of these knickers (Was £38.00 Now £30.40 - Offer ends on the 31st May 2013)  Which one will you choose?  

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20% Discount Code For Kiss Me Deadly

As you may know we are very good friends with the lovely ladies from Kiss Me Deadly, the London based vintage inspired lingerie label. We are constantly swapping lingerie sets with the KMD team, and thought we could pass this on to our fans and followers. To receive 20% off anything on the Kiss Me Deadly website for one week only, just enter code AYTENFANS at the checkout. You can also sign up for their newsletter for more information. We have also extended our current discount code to all Kiss Me Deadly fans with 20% off all our collections (including sale items) at www.aytengasson.com - just enter 20SPRING at the checkout. This code is valid until the end of April. Happy shopping! 

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The History Of The Bridal Garter

The History Of The Garter. Originally used to hold up stockings and socks, the garter has now become the must have item for every bride. The wedding garter, placed just above the knee, is traditionally worn by the bride and removed by the groom at the end of the reception and thrown towards the unmarried male guests. Historically, this tradition relates to the belief that taking an article of the bride's clothing would bring good luck 'Something Old, Something New, Something Borrowed, Something Blue, and a Silver Sixpence for Her Shoe.' We try and incorporate as many bridal traditions when designing our garters. Some include your something old -the vintage lace, while others include your something blue - in a...

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Is “Made In Britain” the new buzz phrase? – One year on

A year ago I voiced my views on the current ‘Made in Britain’ trend and my concern that the phase was only a buzzword that would be used until the spotlight faded on the subject. The launch of Mary Portas’ Kinky Knickers meant the UK fashion industry was in the public eye and it seemed the press loved that Portas was “turning the lights back on for Great British manufacturing”. Though I was disappointed to see that independent designers, myself included, were not being acknowledged for their continued support of the industry, I was hoping that it would highlight the importance of the UK manufacturing trade to a wider audience. A year on and I am pleased to say there have been...

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