A sweet new style for SS12 by Ayten Gasson

The ever-evolving designer lingerie label, Ayten Gasson introduces sugar & spice and all things nice for SS12 with her new collection of pretty pastel lingerie and nightwear pieces inspired by vintage penny sweets.

Sherbet lemons and limes are mixed with vintage English lace to create playful silk sets, while silk georgette is used to create stunning liquorice-inspired bodysuits with a contemporary feel. The new stretch bodysuits will appeal to a younger audience who embrace the ‘lingerie as outerwear’ look that never seems to be off-trend.

Introducing not only new shapes to the latest collection, but new fabrics from UK suppliers, the brand continues its commitment to produce a quintessentially British product. All the ranges within the collection have been influenced by the favourite childhood sweets of her north London studio collective, including Ayten’s assistant Sarah Graham. The innovative collection includes: Rebecca, Lara, Natalie, Lucky and, of course, Sarah. The full range of pulse-quickening pieces for SS12 features bodysuits, high-waisted knickers, teddies, nightdresses, soft bras and knicker sets – all produced with beautiful English lace, often hand-crafted vintage trims which are used to embellish the stunning silk silhouettes.

The designer has also expanded her limited edition range of organic silk pieces this season. A stunning bridal collection of soft bras, high-waisted knickers and strapless bodysuits has an additional twist of combining vintage lace with organic silk satin. Traditionalists will savour the best vintage lace trims which have been sourced from the old lace mills in Nottingham to highlight the incredible skills which the area was once famous for. Playful types will love the peek-a-boo cut-outs and lace backed knicker. The romantics will enjoy the feel of the finest luxury silks, and the eco-conscious will welcome the organic silk bridal range.

Central St Martin’s graduate, Ayten Mustafa who founded the Ayten Gasson label in 2005 once again captures the portrait of a lady with a super-feminine collection with vintage appeal for SS12. Arriving in stores in mid January, the SS12 collection heralds a fresh look for the brand, featuring familiar key pieces which have been upgraded with a twist.